Pravana Vivid Color

starting at $78

Whether you're refreshing an existing vivid, correcting brassy tones, or want to add a pop of intensity to lightened hair, our Vivid Color service delivers rich, saturated color with a professional finish. Unlike a permanent dye, toner deposits vibrant pigment on top of pre-lightened hair to achieve bold shades from soft pastels to electric, statement-making hues while neutralizing any unwanted yellow or orange undertones left behind by bleaching.

Our stylists custom-mix your vivid to hit the exact shade you're picturing, whether that's a cool ash, a vivid pink, a deep emerald, or anything in between. They also work as maintenance for clients who already have vivid color and need it refreshed every few weeks.